TheMoodieReport.com

TheMoodieReport.com: Alpha broadens sunglasses range across UK outlets – 13/09/06
Source: ©The Moodie Report
By Salina Christmas
Email Print

Expanding: Alpha is adding new brands to its range of sunglasses
UK. Alpha Airports Shopping has introduced five new brands to its range of sunglasses in response to growing customer demand.

Italian brand Missoni’s sunglasses collection, which features bold colours and retro styling, is now available at a number of stores across the UK, priced from £96 to £245.

Roberto Cavalli’s premium sunglasses range, priced between £122 and £225, has also been added along with his diffusion brand, Just Cavalli. The latter, at a slightly lower price point of £90 to £120, is aimed at a younger and more trend-conscious audience.

Miss Sixty’s fashion-driven range has been introduced in a number of locations across the UK, as has that of fashion house Diesel. With affordable prices ranging from £55 to £85, strong sales are expected.

Stores at Manchester Airport’s Terminal Two, Birmingham International Airport Terminal One and Newcastle Airport will be stocking the full range, where the category has been performing extremely well. A selection of the new brands will also be available at Manchester Terminal One, Birmingham Terminal Two, Liverpool John Lennon and Eurotunnel.

Joanna Evans, Head of Beauty & Luxury Brands at Alpha Airport Shopping, said: “Customers have become increasingly discerning when it comes to sunglasses and we are seeing a real demand for more fashion-focused, high end brands. Although the new lines have only been in stores for a matter of weeks, we are already seeing strong sales, with Diesel performing particularly well.

“People now tend to see sunglasses as an investment purchase rather than a short term fix and are prepared to pay more for a better quality of product. The new additions to our range will further strengthen our offer and improve our capacity to compete with the high street.”