Advertising, Marketing, Media and PR News - Brand Republic

Advertising, Marketing, Media and PR News - Brand Republic: "Coca-Cola prepares to refresh Schweppes bra...
by Nicola Clark Marketing 1 Aug 2006 08:30
LONDON - Coca-Cola has pledged to make Schweppes a masterbrand and is set to launch more products, backed by a multimillion-pound advertising campaign.
Coca-Cola marketing director Cathryn Sleight said the investment marked the 'rebirth of the Schweppes brand' following its acquisition by the soft-drinks giant six years ago. As part of the activity, a range of premium flavoured carbonated drinks called Straight Cut Schweppes will be rolled out to the on-trade, targeting the increasing number of bar-hoppers who prefer non-alcoholic beverages. Other launches planned to coincide with the campaign will include Schweppes tonic waters with a hint of juniper and 'super-fruit' pomegranate. Coca-Cola has been working with leading designers and style bars to develop a range of Schweppes-branded barwear, and has already showcased the products at trade shows. The relaunch will be supported by a substantial TV and cinema campaign, created by Mother, which won the account..."