Media.com takes £25m RBS insurance brands - Digital Bulletin - Digital news by Email - Brand Republic

Media.com takes �25m RBS insurance brands - Digital Bulletin - Digital news by Email - Brand Republic: "Media.com takes �25m RBS insurance brands
by James Livesley Media Week for Brand Republic 11 Jul 2006

Jeff HyamsLONDON - The Royal Bank of Scotland has consolidated the digital media planning and buying for insurance brands Privilege, Churchill and Direct Line into Media.com, moving the �25m account out of WPP sister agency Outrider, part of Mediaedge:cia.
MediaCom, the parent agency of Media.Com, already holds the offline account for the three RBS insurance brands. The business has moved without a pitch process, and marks the first time Media.Com has worked with insurance clients.
Jeff Hyams, managing director of MEC Interaction and Outrider, said placing all RBS business within MediaCom would facilitate the relationship with WPP's pooled buying operation, Group M.
'It's about our alignment to make Group M work harder for us,' said Hyams. 'It's purely about the tidying up of the business and it makes sense for all the RBS brands.'
He added: 'Outrider is historically a search brand and we are in the process of energising it as that.'
Outrider, which is a high-profile agency in the US, counts Xerox, Colgate-Palmolive and Transport for London among its major clients in the UK.
Privilege offers car insurance, home insurance and breakdown cover, and has recently used actress Joanna Lumley in its advertising.
Direct Line, the insurance company with the red telephone logo, offers these insurance products, but also other financial services such as loans and mortgages. Churchill, which features the famous nodding dog in its advertising, also offers a full range of insurance products such as pet insurance and breakdown cover.
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