Advertising, Marketing, Media and PR News - Brand Republic

Advertising, Marketing, Media and PR News - Brand Republic: "Aricot Vert refreshes airport with Juicy Lu...
by Alex Donohue Brand Republic 28 Jun 2006 08:00
LONDON - Aricot Vert has created the brand identity for Juicy Lucy's, Alpha Retail's organically themed new coffee and juice bar at Manchester Airport.
The company was asked to develop the design concept, which includes the in-store environment, within an eight-week time span. Alpha Retail described the results as a 'refreshing alternative for travellers' in a highly competitive sector. Aricot Vert worked closely with Alpha Retail to produce what it says is a compelling brand identity, which has been created to reflect the company's core values of fresh and organic Fair Trade produce. Keren House, creative director at Aricot Vert, explained that the agency had worked with Alpha Retail to develop what it has described as a healthy, fresh and affordable alternative to the usual fare of fast food and lager offered in many airport departure lounges."