TheMoodieReport.com

TheMoodieReport.com: "SWITZERLAND. Unique (Flughafen Z�rich/Z�rich Airport) has decorated a jet operated by Swiss International Air Lines with a uniquely Swiss image of mountain farmers returning from a shopping trip to the Alps.

The Jumbolino features the wording �Z�rich Airport � Shopping Paradise� and is intended to represent the attractiveness of Z�rich Airport as a shopping paradise.

The jet has been serving the European air routes of Swiss International Air Lines since the end of May, mainly from Z�rich Airport. The promotion came about after Swiss offered to design an aeroplane for Unique under a partnership agreement.

At the same time the painting includes a reference to Switzerland, to promote the country with perfect countryside. It was painted in co-operation with Z�rich advertising agency Gothuey & Partner and the illustrator Christian Kitzm�ller.

Explaining the shopping promotion, Unique Head of Marketing & Real Estate Peter Eriksson said: 'The idea and implementation is persuasive, as it combines modernity and tradition with a friendly wink and imparts the message in an original and entertaining way. At first glance passengers see the traditional, internationally-known motif of Appenzell's scenario of driving the cattle up the mountain � and a second look reveals Alpine dairy farmers, children and animals, all carrying full shopping bags.'

The Avro RJ 100 plane has been sprayed with the registration HB-IYS and the name �Churfirsten� by the internationally known airbrush artist Paul Karslake and his team.

The promotion underlines the unique position of Z�rich Airport in Europe as an attractive shopping airport, added Eriksson. Thanks to the absence of VAT in the non-EU destination, savings of up to -20%"