NMA.co.uk [100% Interactive Marketing, Media, Mobile and Advertising]

NMA.co.uk [100% Interactive Marketing, Media, Mobile and Advertising]: "Direct Line announces 38% increase in online sales
Platform: Internet | Author: Justin Pearse | Source: nma.co.uk | Published: 20.04.06
Email article | Printer Friendlymore NewsInsurance company Direct Line today announced a 38% increase in online sales compared to last year, along with a 30% increase in online quotes.
The results follow the redesign of the Direct Line site featuring new functionality enabling customers to renew policies online.
The new site has also been fully integrated with Direct Line's call centre, meaning all online activity is recorded for offline use.
The company also cited its current marketing campaign,...
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... which focuses on the Web, for the uplift in online sales.
Sales in January 2006 were up 28% on January 2005 with year-on-year sales in February 2006 up 48% on February 2005.
In terms of sales, year-on-year for the months of January 2005 versus 2006 the increase was 28% and for February 2005 the figure is up 48%.
'The Internet particularly lends itself to people looking for quotes or researching insurance as it enables them to quickly and easily compare prices' said a Direct Line spokeswoman. 'However, what's particularly interesting is that many consumers who used to just do research on the Internet but buy over the telephone are now using the Web to complete their whole purchase.'"