Tuesday, April 11, 2006

NIG Network

NIG Network: "NIG Draws On Family Ties To Front New Logo Transformation
A well known name in the UK insurance market, that of leading broker-only insurer NIG, relaunched its logo today, fronted by promotional purple men scurrying around the City.
NIG�s new look logo which now incorporates The Royal Bank of Scotland Group�s daisy wheel logo, builds on the strong parentage of NIG.
Charles Crawford, NIG�s Managing Director commented:
�The decision to update the NIG logo puts the finishing touch to our restructuring process announced last November. We have integrated our commercial and personal lines businesses and re-engineered the company in order to achieve the fullest potential and highest service levels.�
�The inclusion of the daisy wheel is the first phase in NIG�s brand relaunch and provides a new look for a new business, as well as helping NIG to fulfil its ambition of becoming one of the UK�s foremost insurers in the intermediary channel.�

Over the next few months, the company will roll out new marketing material to reflect the new look."