Bd-Ntwk wins Norwich Union's UK athletics account - Brand Republic News - Brand Republic

Bd-Ntwk wins Norwich Union's UK athletics account - Brand Republic News - Brand Republic: "account
by Charlie McCathie Brand Republic 02-Mar-07, 12:30
LONDON - Norwich Union has hired the communications agency BD-NTWK to develop a range of activities that will support its sponsorship of UK athletics.
BD-NTWK will develop online activities and a below-the-line campaign to drive sales and generate awareness of the insurer's association with the sport.Norwich Union has been sponsoring UK Athletics, the sport's national governing body, since 1999 and announced last year that it would continue to do so until the end of 2012.The deal represents the biggest UK sports sponsorship outside football, worth nearly £50m to UK Athletics over the next six years.Norwich Union has set the target of giving 10m UK school children and 100,000 teachers the chance to participate in athletics by 2012. The first BD-NTWK activity is scheduled to go live in June.Tanya Veingard, head of sponsorship at Norwich Union said: 'BD-NTWK's evident passion and creative approach to our brief were winning factors and they will be tasked to work closely with our other agencies to ensure a breakthrough and integrated communications campaign.'Allan McLaughlin, BD-NTWK associate director, said: 'Norwich Union's support of UK Athletics at all levels from the grassroots to elite is truly groundbreaking in the breadth of its delivery and impact.'BD-NTWK developed the Orange Wednesday initiative, Coca-Cola's Win a Player and music download site Mycokemusic.com."