OgilvyOne Worldwide to launch email marketing department - Digital Bulletin - Digital news by Email - Brand Republic

OgilvyOne Worldwide to launch email marketing department - Digital Bulletin - Digital news by Email - Brand Republic: "OgilvyOne Worldwide to launch email marketing department
by Alex Donohue Brand Republic 16 Feb 2007

Fidura: manager of email marketing campaignsLONDON - OgilvyOne Worldwide London is to create a new practice specialising in email marketing campaigns, which will be managed by Skip Fidura, the former director of European operations at Digital Impact.
The department, which will shortly appoint an email insight manager, will comprise OgilvyOne's existing account managers, creatives and copywriters and data analysts.
Fidura, who is chair of the deliverability hub at the DMA's Email Marketing Council, was chosen to oversee the department's development because of his previous experience in email and interactive direct marketing, having joined OgilvyOne last year from Digital Impact.
The practice, which will open next month, will be working with OgilvyOne's existing client base, which includes IBM, American Express and BT, but it is understood the long-term aim is for the business to generate its own clients.
Mike Dodds, managing director of OgilvyOne, said: 'The ability to leverage successes we have already created with our existing digital clients will really boost the email service in the UK.
'It's an extremely exciting development for an agency like ours that puts digital at the heart of everything it does.'"