Advertising, Marketing, Media and PR News - Brand Republic

Advertising, Marketing, Media and PR News - Brand Republic: "Online insurer uses viral game to drive con...
by Joanne Payne Brand Republic 21 Dec 2006 14:30
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral game, 'Elf Attack'.
The game is created by digital communications agency Inbox Digital and aims to herd consumers to its homepage . This latest viral, at elfattack.com , highlights what the insurer says is its 'continued pursuit to position itself as an innovative online insurer'. In August this year, the company supported its TV and print campaign, Challenge Churchill, with a viral game that was also created by Inbox Digital. Oli Christie, creative director at Inbox Design, said: 'As Christmas approaches, 'Elf Attack' is easy festive fun that everyone will enjoy playing and we're confident it's going to yield some super-impressive numbers.' In 'Elf Attack', the player pits himself against a gang of rebellious elves. The player uses the cursor keys to throw snowballs at the naughty elves. Churchill, the..."