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TheMoodieReport.com: "MyTravel Airways to take inflight retail buying in-house; Alpha contract ends in April – 18/10/06
Source: ©The Moodie Report
By Martin Moodie
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UK. MyTravel Airways UK is to take its inflight retail buying operation in-house when the airline’s three-year agreement with Alpha expires on 30 April 2007.

The step follows what the carrier described as “a detailed business evaluation” carried out during the last few months.

Alpha will continue to manage the Winter 06/7 range onboard through to the end of April.

The MyTravel team assumes full control with the Summer 2007 programme and will begin sourcing the product selection at the TFWA World Exhibition in Cannes next week.

MyTravel, led by Customer Service Director Ground and Cabin Services Samantha Mackie, is widely considered to have one of the most innovative inflight duty free operations in the industry. "