Media Week

Media Week: "RBS moves �25m account to Media.Com
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Agencies MW,Digital MW
The Royal Bank of Scotland has transferred the �25m digital media planning and buying for insurance brands Privilege, Churchill and Direct Line into Media.Com.
The account was previously with sister WPP agency Outrider, part of Mediaedge:cia.
MediaCom, the parent agency of Media.Com, already holds the offline account for the three RBS insurance brands. The business has moved without a pitch process, and marks the first time Media.Com has worked with insurance clients.
Jeff Hyams, managing director of MEC Interaction and Outrider, said placing all RBS business within MediaCom would facilitate the relationship with WPP�s pooled buying operation, Group M.
�It�s about our alignment to make Group M work harder for us,� said Hyams. �It�s purely about the tidying up of the business and it makes sense for all the RBS brands.�
He added: �Outrider is historically a search brand and we are in the process of energising it as that.�
Outrider, which is a high-profile agency in the US, counts Xerox, Colgate-Palmolive and Transport for London among its major clients in the UK.
Privilege offers car insurance, home insurance and breakdown cover, and has recently used actress Joanna Lumley in its advertising."