TheMoodieReport.com

TheMoodieReport.com: "BAA has partnered with UK mobile phone firm O2's i-mode platform to deliver live flight and airport information on mobile phones.

Reflecting the rich content of the BAA website, the new i-mode channel features live flight information, details of airport shopping and dining, how to get to each of BAA�s seven UK airports by public transport and car; as well as the ability to pre-book useful travel services such as car parking, travel insurance, lounges and currency.

All i-mode customers can access travel and airport information services for free. Frequent travellers can subscribe to BAA�s live flight information service to access unique live arrivals and departures flight information for London Heathrow, Gatwick, Stansted, Glasgow, Edinburgh, Aberdeen and Southampton airports.

The i-mode site was developed by UK-based Digital Rum.

Commenting on the development, Tom Voice, IT Director at BAA Retail, said: �BAA is excited to be working with Digital Rum in developing this new digital channel for our unique content. This initiative has delivered a high quality site that complements www.baa.com, and gives our customers greater choice in how they access flight and airport information.'

Bob Pike, CEO of mobile CRM at Digital Rum, said: 'Digital Rum welcomes the opportunity to work with BAA, the world�s leading airport operator, to deliver an innovative, fast and intuitive i-mode site that brings BAA's compelling web content to the cutting-edge mobile platform i-mode.'

The BAA i-mode site can be found in the Travel Information section of the O2 i-mode menu. "